2019 SEGD Merit Award for Unmatched Influence in Notre Dame Stadium Redesign – Signage Fabrication

NOTRE DAME, IN – 160 days and two million bricks. In 1930 Knute Rockne, pioneer of modern football and legendary coach, oversaw the construction of the University of Notre Dame’s football stadium that concluded in just 160 days. Eighty-five years and 11 National Championships later, “The House that Rockne Built” is still standing in all its’ glory.

In 2017, Notre Dame began a major stadium experiential design enhancement. Cardosi Kiper Design Group partnered with fabricators including Icon to create influential signage and graphics for this massive project.

The team turned the historical stadium into an absolute experience. Branding, wayfinding, and graphics were designed with the original 1930 deco era stadium in mind. The system created an enhanced visitor involvement which allows for tours to be conducted to show off the University of Notre Dame’s rich legacy. The stadium can now be used 365 days a year as opposed to only 10 weeks of the football season.

Some of the many metrics of success for the project were to increase ticket sales, increase tour attendance, and make the stadium a premier location for event bookings. Cardosi Kiper Design Group with Icon and others, successfully made this a reality for Notre Dame.

Even the most dedicated Notre Dame fans appreciated the unparalleled changes.

“Touchdown! Rarely do we see sports venue placemaking with such sophistication. Every detail of this comprehensive program speaks to the venue and schools’ history and virtue.”

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