Goal: To create a welcoming, child friendly environment. Advocate’s large scale marketing campaign was centered around their colorful new mascots, The Get Well Pals. To execute their plan, Advocate chose Icon to create flawless digital graphics and seamlessly manage the program from concept to completion.
Scope of Work: To develop the graphics program and ensure the new mascots were displayed prominently and functionally throughout the hospital’s exterior and interior.
Results: The Get Well Pals program was extremely successful. Icon was able to complete the program on time and on budget, all while implementing graphics that created a comfortable environment for patients.