Goal: To convert a major hospital location in under eight weeks.
Scope of Work: To complete a full rebrand for CHI. Icon minimized risk and ensures success by dedicating on-site managers to oversee all activities at the hospital to avoid disruptions, immediately resolve issues and maintain safety.
Results: Icon was able to execute the CHI Memorial rebrand on time, on budget and on brand by careful planning, experienced project management, large manufacturing capacity and dedicated on-site resources. Icon reaffirmed its leadership in healthcare rebranding by completing this project in record time and exceeding all of CHI’s expectations.