Dunkin Donuts

Goal: To create a perforated window vinyl that filters the harsh sun, while still offering customers exposure to the outside.

Scope of Work: Franchisees were seeking an alternative option to the standard window shades that would mitigate bright sunshine and also incorporate the Dunkin brand messaging. Icon was challenged to design a solution that would appease the franchisees without degrading the facility standards.

Results: While initially implemented in a limited number of locations, franchisees and the regional corporate field staff were very happy with the implementation.