Jiffy Lube

Goal: To revitalize Jiffy Lube’s brand identity with a standardized controlled nationwide presence.

Scope of Work: Company brand update inclusive of value engineering, prototyping, and major identity signage.

Results: Icon’s manufacturing and installation teams expeditiously completed the program ahead of schedule. Value engineering also reduced signage costs through design modifications while maintaining the highest functionality and quality standards.The program’s performance exceeded all expectations for reducing costs, meeting the schedule and driving additional business.