McDonald’s Outdoor Menu Board

Goal: Install new digital menu boards nationwide to enhance the customer’s ordering experience utilizing an execution model proven to minimize disruption to the drive thru lanes, mitigate lost sales, and ensure all dates and times are met.

Scope of Work: Removal of old menu boards, replacing existing electrical, data lines, installation of foundations/anchor bolts, and new menu boards.

Results: Icon’s site supervision is playing a critical role to ensure each project location is completed within one week of the project start with minimal disruption to drive thru business. The program will execute through October of 2019.