Goal: To seamlessly rebrand Alltel to Verizon
Scope of Work: Complete rebrand including temporary signage and exterior signage. Verizon purchased Alltel and asked Icon to step in to rebrand all stores to show the dual-brand. Icon presented several temporary signage options showcasing both brands. We secured permits and approvals and then finally installed permanent signage for Verizon.
Results: Working against a tight deadline, Icon presented several temporary signage options showcasing both brands. Icon’s experienced project management team quickly secured permits and approvals to install the temporary signage at each location. In the mean time, Icon proceeded to manufacture for the second phase of the rebrand. After completing the dual-branding requirement, Icon installed Verizon’s permanent signage in 6 states in a 2 week period.